Reed-Union Corporation began in 1929 as a specialty chemical coatings manufacturer in Chicago, Illinois, U.S.A.

With the goal to produce high quality products, Reed-Union has been an innovator and leader in the industry while marketing products to select retailers throughout the world. Today, the third and fourth generations of the original founder are actively involved in operating this family-owned company.

nu enamel

One of the many company brands, Nu Enamel, was a leading consumer paint brand famous for taking an old surface and restoring it to look like new. In 1969, the coatings division was sold to one of the largest paint manufacturers in the world.

The following year, Nu Vinyl was introduced as a one-step, no buffing product to be applied to vinyl car tops and all vinyl and rubber surfaces. Nu Vinyl restores vinyl and rubber surfaces to its original luster, following the original company philosophy of restoring old surfaces to look like new.

Several years later, Reed-Union developed another car care product as a replacement for carnauba wax. Extensively tested to create a more durable car polish, the test results led to the creation of Nu Finish, The Once-A-Year Car Polish, which restores a showroom shine even to junkyard cars. Nu Finish is a pioneer in the use of amino-functional chemicals, revolutionizing the car care appearance industry with the utilization of zinc cross-linking technology to protect one of your biggest investments: your car.

Although car appearance products rarely experience a strong loyal following, Nu Finish quickly gained market share as satisfied customers would tell neighbors and friends of the excellent results. Soon after, Consumer Reports Magazine discovered Nu Finish, awarding it three consecutive top ratings for its quality, durability, gloss improvement and best retail value. And, for over 40 years, Reed-Union has supported its line of car care products by becoming the largest buyer of television advertising time in its category.

Today, Reed-Union remains committed to producing high quality, easy to apply and long-lasting car care products for loyal customers in the United States and throughout the world.